Misleading Headlines.

I'm working on a campaign for Field & Stream magazine---a magazine that specializes in hunting, fishing, and outdoor things like this. They also have recipes.

While researching the magazine, I came across this article. Read the headline.

                   

I thought this was some weird recipe. Turns out some asshole dumped a bunch of pastries in the middle of the woods and waited for a Bear to come. This is called 'baiting' and it's illegal in hunting. See, I learned something for opening this weirdly worded article.